Mon 14 May 2007
Sometimes certain moments in our lives leave an unforgettable impression. About 5 years ago, I was up late on a weekend night and watching TV. An infomercial was promoting an exercise machine that could help you achieve your weight-loss goals in 6 minutes a day. Six minutes a day — yeah, right!
That infomercial got me thinking about how many people buy into fat loss myths. On the part of the consumer, this has to do with a lack of knowledge and hope for the magical workout and the magical diet. Neither of which exist. It’s not the lack of knowledge on the part of the consumer that bothers me. What bothers me is that there are companies that simply want to prey on your lack of knowledge and your emotional desperation. If you don’t know the truth and you’re looking for a quick fix, chances are you can be sold just about anything.
