Ban all ads for junk food. Stop TV personalities doing commercials for sugar-laden breakfast cereals and banish pester-power promotions for fast food from the airwaves. Then the quarter of Australian children who are overweight, including the one in 20 who are obese, would trim their overfed tummies, wouldn’t they?

Perhaps not. Such a social revolution is doubtful - and not merely because the Federal Government has made it clear a ban is out of the question, preferring advertisers and TV stations to regulate themselves on junk-food advertising matters.

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